E-mail Is Not Dying

May 10, 2011

I often get well intentioned comments stating that e-mail will be dead soon, with all the new reliance on social media.

But I’ve never believed that would be true for business communications. While social media may carry some of that traffic, I feel there are just too many reasons why company e-mail will remain the preferred method there.

And Microsoft has just backed me up on that with a recent survey they contracted. From Information Week:

a survey Microsoft commissioned from MarketTools of 1,268 professionals and students age 18 and older shows that 96 percent (including 92 percent of the 18-24 year olds) expect their email communication in the workplace to stay the same or grow over the next five years. Email is actually the most effective means of workplace communication–beating out face-to-face meetings and instant messaging–according to 53 percent of those polled.

See the full article at this link:

http://informationweek.in/Software/11-05-10/Microsoft_says_email_not_yet_dead.aspx

Note most of those surveyed are from the Facebook generation (age-wise).

The survey also shows that most of those surveyed want a way to show social media communications along with their e-mail, in a unified in-box.

Michael

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1 Response to E-mail Is Not Dying

  1. I think the unified inbox is a good idea, but I still think social media’s importance is wildly exaggerated. It’s fun, addictive, I use it, but … to actually sell, for example, or handle PROBLEMS (i.e., business), it doesn’t work well, if only because the expectation is it’s friendly, personal, etc. – even profoundly so.

    Just my 2 cents.

    But yeah, unified inbox sounds great.

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